About the Company:
Our Client is a leading manufacturer of high-quality home and commercial appliances, dedicated to innovation, efficiency, and superior customer experience. The company prides itself on delivering cutting-edge solutions that enhance everyday living.
Job Summary:
The Director of Marketing will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth. This role will oversee all aspects of marketing, including digital campaigns, product positioning, market research, and strategic partnerships. The ideal candidate has extensive experience in marketing leadership within the manufacturing or consumer goods industry and a proven ability to drive results.
Key Responsibilities:
Develop and implement a cohesive marketing strategy that aligns with business objectives and market trends.
Lead and mentor a team of marketing professionals, fostering creativity and collaboration.
Oversee brand positioning, messaging, and visual identity to ensure consistency across all channels.
Manage digital and traditional marketing campaigns, including social media, SEO, email marketing, and advertising.
Conduct market research and competitive analysis to identify opportunities and customer insights.
Collaborate with product development and sales teams to support product launches and promotional efforts.
Establish and maintain strategic partnerships with agencies, vendors, and industry influencers.
Monitor key performance indicators (KPIs) to measure marketing effectiveness and ROI.
Drive customer engagement initiatives, including loyalty programs and community outreach.
Stay ahead of industry trends and technological advancements to maintain a competitive edge.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
10+ years of experience in marketing, with at least 5 years in a leadership role.
Proven track record of developing and executing successful marketing strategies in the appliance or manufacturing industry.
Strong knowledge of digital marketing, branding, and consumer insights.
Exceptional leadership, communication, and project management skills.
Experience managing budgets, analytics, and performance metrics.
Ability to work in a fast-paced, dynamic environment and drive cross-functional collaboration.
Proficiency in marketing software and analytics tools.
